Our social media is full of beauty tips and new trends, especially on TikTok.

The latest? Cold-girl makeup, it's THE makeup look that's really taking off with over 100 million views.

This wintery look features rosy cheeks, as if you've just come in from the cold. ❄️

Pomponne invites you to learn more about this new trend and gives you its tips for perfecting it.

Cold girl makeup: what is it?

Cold girl makeup draws its inspiration from cool temperatures to create a light and fresh look.

The main elements are rosy cheeks and pallor under the eyes, giving the impression of having been exposed to the cold for a long time.

Iridescent and shimmering touches enhance the overall look, making it perfect for the winter season.

1. Prepare your skin with a hydrating primer to prevent tightness and achieve a fresh, radiant complexion.
2. Choose a foundation with a light texture, such as a mineral powder or a BB cream, to avoid weighing down your face. Opt for BB cream to maintain the dewy finish from step 1.
3. Highlight your cheeks by applying a pink cream blush for an instant fresh effect 🧊. The ideal is to apply it to the apples of your cheeks, which you can naturally define by smiling.
4. Use a highlighter to give your eyelids that glittery effect.
5. Apply a touch of cream highlighter to the tops of your cheekbones, your nose, your Cupid's bow, and the inner corners of your eyes, tapping with your finger to illuminate your face.
6. Finish by lightly filling in your eyebrows with a pencil or powder and opt for a black mascara or brown mascara to maintain a natural look on your eyes.
7. Optional: add (or not) a small touch of dark lipstick (spread well with your finger), for a "bitten lips" effect, or a "freezing cold 🧊" effect.

You can then add a few touches of highlighter shine and pink with a pink lipstick, and our Fantastick Highlighter or by using our 2-in-1 rosy balm & blush.

Don't forget that the idea is to remain subtle and delicate to maintain this light and fresh effect.

• Exfoliate and moisturize your skin well before applying your makeup to prevent dryness due to the cold season. Prioritize skincare specifically adapted to winter climates.
• Focus on cream textures as much as possible for a dewy effect: they will be easier to work with and will look better on the skin than powder products at this time of year.
• If you're new to this look, start by applying your products in small touches. It's better to add intensity little by little than to go too strong from the start.

Finally, don't hesitate to vary the fun and adapt the cold girl makeup to your style and desires.

The possibilities are endless to express your creativity while following this irresistible trend!

See you soon for new (fresh ❄️) tips made in Pomponne! 💁‍♀️